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Locker Room Studio
Locker Room Studio

Six ways to
work together. Strategy, creative, and finance built for women’s sports.

  • I translate the women’s sports landscape and build a partnership playbook that’s credible, aligned, and measurable.

    • Audience + landscape analysis: target demographics, fan behavior, and the women’s sports ecosystem that fits your brand

    • Partnership mapping: identify the right level for the partnership—league, team, athlete, or media property—and build a shortlist based on fit, reach, and objectives.

    • Deal strategy + activation brief: design the partnership and the activation plan —deliverables, creative, and the “why this works” in one tight brief.

    • Measurement framework: define KPI targets and a recap plan— so you can optimize mid-campaign and prove impact after.

  • I develop activation concepts and creative direction that feel native to women’s sports fans, built for  social and in real life.

    • Activation concepts: create ideas that are measurable and memorable, built for modern sports audiences.

    • Messaging + creative direction: set the narrative and voice—hooks, formats, content pillars, and a clear look/feel.

    • Launch plan: map channels, timing, and distribution—including creators/athletes when they’re the right amplifier.

    • Merch/collab ideation: design merch fans actually wear, keep, and post about — built with taste, timing, and real trend awareness.

  • I find what’s underpriced, underbuilt, or missing, then prioritize the highest-leverage revenue strategies.

    • Revenue stream audit: map revenue by channel and pressure-test pricing, demand, and gaps.

    • Sponsorship packaging + pricing: define sponsor tiers, inventory lists, and rate cards grounded in value.

    • Ticketing + membership strategy: build a fan value ladder from single game to season to membership.

    • Unit economics clarity: understand what scales profitably vs what’s a distraction

  • I help you build a finance foundation that scales with your business, Clean structure, clear cadence, and decision-ready reporting.

    • Finance/ops systems setup: establish close cadence, controls, and reporting fundamentals that scale.

    • Budgeting + forecasting: build a budgeting and forecast structure that’s simple, repeatable, and decision-ready.

    • KPI dashboard: define what to track weekly/monthly and how it ties back to operating goals.

    • First finance hire readiness: clarify roles, processes, and handoffs so the hire can ramp fast.

    • On-call finance advisor: ongoing support for questions, edge cases, and decision-making as things come up.

  • I build finance models that make sense so you can compare options and choose confidently.

    • Partnership ROI modeling: quantify cost, expected return, and the assumptions behind it.

    • Growth initiative budgeting: model headcount, marketing, programming, and operating costs before you commit.

    • Scenario planning: build best/base/worst cases and sensitivity to key assumptions.

    • Special topics: league economics, CBA-driven constraints, and capital spend planning as needed.

  • I speak and facilitate on women’s sports growth — built for brands, leagues, teams, podcasts, and conferences.

    • Talks: women’s sports growth through money, media, sponsorship, and fandom.

    • Workshops: equip brand and agency teams to enter women’s sports with credibility.

    • Panels + moderation: sharp framing, smart questions, high-signal conversation.

    • Custom briefings: prep teams before launches and partnership moments.

CASE STUDIES

FIFA Club World Cup
Post-Mortem

Trend Analysis in Sports Social Media

Sponsorship Opportunities for Brooklyn Pickleball Team

Fandom Analysis at Man City FC

Revenue Strategies for Women’s Basketball

Revenue Playbook
for Delaware Bluecoats

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