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Get access to my thesis presentation

Six ways to
work together. Strategy, creative, and finance built for women’s sports.

I translate the women’s sports landscape and build a partnership playbook that’s credible, aligned, and measurable.
- Audience + landscape analysis: target demographics, fan behavior, and the women’s sports ecosystem that fits your brand
- Partnership mapping: identify the right level for the partnership—league, team, athlete, or media property—and build a shortlist based on fit, reach, and objectives.
- Deal strategy + activation brief: design the partnership and the activation plan —deliverables, creative, and the “why this works” in one tight brief.
- Measurement framework: define KPI targets and a recap plan— so you can optimize mid-campaign and prove impact after.
I develop activation concepts and creative direction that feel native to women’s sports fans, built for social and in real life.
- Activation concepts: create ideas that are measurable and memorable, built for modern sports audiences.
- Messaging + creative direction: set the narrative and voice—hooks, formats, content pillars, and a clear look/feel.
- Launch plan: map channels, timing, and distribution—including creators/athletes when they’re the right amplifier.
- Merch/collab ideation: design merch fans actually wear, keep, and post about — built with taste, timing, and real trend awareness.
I find what’s underpriced, underbuilt, or missing, then prioritize the highest-leverage revenue strategies.
- Revenue stream audit: map revenue by channel and pressure-test pricing, demand, and gaps.
- Sponsorship packaging + pricing: define sponsor tiers, inventory lists, and rate cards grounded in value.
- Ticketing + membership strategy: build a fan value ladder from single game to season to membership.
- Unit economics clarity: understand what scales profitably vs what’s a distraction
I help you build a finance foundation that scales with your business, Clean structure, clear cadence, and decision-ready reporting.
- Finance/ops systems setup: establish close cadence, controls, and reporting fundamentals that scale.
- Budgeting + forecasting: build a budgeting and forecast structure that’s simple, repeatable, and decision-ready.
- KPI dashboard: define what to track weekly/monthly and how it ties back to operating goals.
- First finance hire readiness: clarify roles, processes, and handoffs so the hire can ramp fast.
- On-call finance advisor: ongoing support for questions, edge cases, and decision-making as things come up.
I build finance models that make sense so you can compare options and choose confidently.
- Partnership ROI modeling: quantify cost, expected return, and the assumptions behind it.
- Growth initiative budgeting: model headcount, marketing, programming, and operating costs before you commit.
- Scenario planning: build best/base/worst cases and sensitivity to key assumptions.
- Special topics: league economics, CBA-driven constraints, and capital spend planning as needed.
I speak and facilitate on women’s sports growth — built for brands, leagues, teams, podcasts, and conferences.
- Talks: women’s sports growth through money, media, sponsorship, and fandom.
- Workshops: equip brand and agency teams to enter women’s sports with credibility.
- Panels + moderation: sharp framing, smart questions, high-signal conversation.
- Custom briefings: prep teams before launches and partnership moments.

CASE STUDIES

FIFA Club World Cup
Post-Mortem

Get access to my thesis presentation

Six ways to
work together. Strategy, creative, and finance built for women’s sports.

FIFA Club World Cup
Post-Mortem

Trend Analysis in Sports Social Media

Sponsorship Opportunities for Brooklyn Pickleball Team

Fandom Analysis at Man City FC

Revenue Strategies for Women’s Basketball

Revenue Playbook
for Delaware Bluecoats

Get in touch

Get access to my thesis presentation

Six ways to work together. Strategy, creative, and finance built for women’s sports.

Women’s Sports Partnership Strategy

Brand Activations & Creative Direction

Revenue & Profit Optimization

Finance Function Buildout

Sport Finance Modeling

Talks, Workshops & Moderation

FIFA Club World Cup Post-Mortem

Trend Analysis in Sports Social Media

Sponsorship Opportunities for Brooklyn Pickleball Team

Fandom Analysis at Man City FC

Revenue Strategies for Women’s Basketball

Revenue Playbook for Delaware Bluecoats

Get in touch

Six ways to
work together. Strategy, creative, and finance built for women’s sports.

FIFA Club World Cup
Post-Mortem

Revenue Playbook
for Delaware Bluecoats